Alessandro gualtieri biography

Alessandro Gualtieri, the dissident nose

Everything about Alessandro Gualtieri resonates iconoclasm. On a market smothered by its own routines and conventions, that takes shelter in “me-too” strategies, Alessandro has the courage to take the roads not taken in everything he says and does.

At a product level, his perfumes surprise the sense of smell with offbeat and audacious ingredient encounters.

Alessandro gualtieri biography

In his creative approach, he welcomes hazard and accident. Even though he draws the masterplan, he accepts that from a certain point, his creations may develop a will and life of their own.

Guided by his gut feeling and a vivid curiosity, Alessandro finds stimuli where others would feel offended or nauseated.

His spectrum of inspiration embraces the raw smells of meat and blood, earth and manure, the body odors, the paradoxes and contrasts of the places he happens to visit.

From a brand identity perspective, the very name of his first-born brand – Nasomatto, meaning “the m